ECBAWM Sues Facebook for Discriminatory Housing Advertising
- March 27, 2018
On March 27, 2018, the law firm of Emery Celli Brinckerhoff Abady Ward & Maazel (ECBAWM) filed suit in federal district court against Facebook, Inc. on behalf of the National Fair Housing Alliance (NFHA) and three of its member organizations alleging that Facebook’s advertising platform enables landlords and real estate brokers to exclude families with children, women, and other protected classes of people from receiving housing ads. The lawsuit alleges that Facebook has created pre-populated lists that make it possible for its housing advertisers to “exclude” (in Facebook terminology) home seekers from viewing or receiving rental or sales ads because of protected characteristics, including family status and sex.
Plaintiffs—NFHA, New York City-based Fair Housing Justice Center (“FHJC”), Miami-based Housing Opportunities Project for Excellence, Inc. (“HOPE”), and the Fair Housing Council of Greater San Antonio (“FHCGSA”)—created a non-existent realty firm and then prepared dozens of housing advertisements that they submitted to Facebook for review. Facebook provided Plaintiffs with specific lists of groups they could exclude from receiving the ads, including families with children, moms with children of certain ages, women or men, and other categories based on sex or family status. The investigations also revealed that Facebook provides housing advertisers with the ability to exclude certain “interest” categories from receiving ads that are disability-based (e.g., people who are interested in disabled veterans or disabled parking permits) or national origin-based (e.g., people who are interested in English as a second language).
The Complaint alleges that these practices violate the Fair Housing Act and New York City Human Rights Law and seeks declaratory and injunctive relief declaring Facebook’s conduct illegal and requiring Facebook to change its advertising platform and practices to comply with fair housing laws. The plaintiffs are represented by ECBAWM attorneys Diane L. Houk, Katherine Rosenfeld, and David Berman.